OVE Decors offers an extensive range of products of their own design in the home renovations and decor space. Their collections feature outdoor furniture, kitchen and bathroom designs, and lighting. Their products are available at major retailers throughout Canada & U.S.
OVE Decors chose Blue Badger to develop a site design which would reflect their design-centric products, and brand them as a major supplier to Big-Box retailers throughout North America.
The OVE Decors website is non-transactional by design. The user experience did not revolve around getting the user to add to cart and through the checkout flow as it so often is.
One objective was giving prospective end users visibility of the entire product catalogue and supporting customers in finding accurate technical information for their products. Another objective of the project was to direct customers to the retailers that carry each of their SKUs, both online and in-store.